EdgeFx

A specialized eCommerce platform for electronic components.

UI/UX Design, Development, Web App

About Edgefx

Edgefxkits.com is an online store which offers project kits to engineering & diploma students. Their vision is to provide students with cutting edge technology project ideas along with required material in the form of a kit. They are passionate about encouraging students to experiment, innovate and enjoy the whole experience of project execution.

Edegfx approached us when they discovered that there are a lot of students who call them up to identify project kits instead of searching and discovering on their website. Edgefx wanted us to suggest on how to make the site simple & yet engaging, to help students find the right projects and enhance their overall experience.

Our Approach

Our challenge was to present their existing complex content in a simple & convincing way, provide engaging interfaces and help students find the information they are looking for. As part of our groundwork, we interviewed engineering & diploma students to document and assess their current choices of projects & execution. Our assessment helped us narrow down their pain points and expectations in project selection & execution. From an overall experience perspective, we simplified searching and selecting a project by accommodating all types of students and divided the projects into categories to help students search by category. In terms of UI design, we also created a free-flowing layout infused with graphics that evoke trust.

The Details

We helped Edge FX with our end to end UX services, which comprised of Interaction design, UI design, and platform development. The team comprised of a Design strategist and a UX/UI designer. The development team comprised of 4 members, including a Development Lead, UI & e-commerce developers, and QA. We were able to roll out the project from concept to launch in 6 months.