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Transworld Group - Avana

Enabling Digital Transformation for Logistics

Digital Transformation
Logistics
UX UI Design
Design-led Engineering
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2k +
Users Onboarded
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55k +
Booking
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35 %
Avg daily visits
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100 %
increase in digital sales

web and mobile

Introduction

Avana played a vital role in Transworld's digital transformation journey by improving its customer-facing flagship portal. With the implementation of a unique operational model that utilizes technology, they were able to make accurate predictions, enhance efficiency, automate operations, and streamline logistics across the Indian sub-continent and the Middle East.

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Introduction

Avana played a vital role in Transworld's digital transformation journey by improving its customer-facing flagship portal. With the implementation of a unique operational model that utilizes technology, they were able to make accurate predictions, enhance efficiency, automate operations, and streamline logistics across the Indian sub-continent and the Middle East.

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Introduction

Avana played a vital role in Transworld's digital transformation journey by improving its customer-facing flagship portal. With the implementation of a unique operational model that utilizes technology, they were able to make accurate predictions, enhance efficiency, automate operations, and streamline logistics across the Indian sub-continent and the Middle East.

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The Challenge

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Managing the size and scale of Transworld's operations presented challenges in identifying and transforming manual processes to promote self-service and adoption. The challenge was to understand and propose a modern solution to a traditional operation-heavy sector.

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UI UX Design Approach

Creating a new system from scratch based on existing processes heavily reliant on phone calls and emails required adapting it for both employees and customers to manage their shipments.

Empathy

Realtime Monitoring

Insightful

Minimalistic

Innovative

Scalability

Visual indicators

Productive

Flexible

Impact of Design Solution

Concept vs reality

While the concept of the Avana app was revolutionary, it was true that digitizing a traditional operation is not easy. owing to the size & scale of the operations, we had first to understand their current mode of operations - we spent considerable time with SME’s of Transworld based across Mumbai and Dubai.

Aligning business vision and user needs

In-depth user and business research helped us align the application vision with user requirements through a validation group.

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Scaling digital transformation

Our contributions drove internal transformation by bringing about a change in the modus operandi.

Feature discoverability

To drive adoption, features were prioritized as per persona requirements which was to streamline order processing and tracking.

Technical supremacy

Our engineering team leveraged capabilities of the native OS to deliver a smoother user experience.

Quick And Aesponsive Interface

By re-prioritizing the information and actions across the app, we made sure that primary features were easily accessible irrespective of screen size.

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Don't take our word for it

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Divami’s focus on communication and delivery of the project was most impressive.

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Prabhakar Posam

CIO, Transworld Group

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