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Ben Franklin - Eyegear Optics India Pvt. Ltd

Defining Optical Chain Management

Digital Transformation
Order Management
UX UI Design
Front-end Dev
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50 k+
Optical vendors onboarded
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10000 +
Orders managed
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45 %
Boost in engagement
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Introduction

We collaborated with Benfranklin to create an intuitive user experience for their platform, which caters to optics vendors in tier 2 and tier 3 cities. The product simplifies the end-to-end process of managing customer orders and inventory for business owners.

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Introduction

We collaborated with Benfranklin to create an intuitive user experience for their platform, which caters to optics vendors in tier 2 and tier 3 cities. The product simplifies the end-to-end process of managing customer orders and inventory for business owners.

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Introduction

We collaborated with Benfranklin to create an intuitive user experience for their platform, which caters to optics vendors in tier 2 and tier 3 cities. The product simplifies the end-to-end process of managing customer orders and inventory for business owners.

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The Challenge

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As an optical chain management company, there are several challenges to overcome in order to efficiently manage orders and retain customers. Streamlining order management and tracking is essential, as well as personalizing order customization to meet customer needs. The Ben Franklin team was looking to leverage existing products for fitting and enhancing adoption through a seamless and localized experience.

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UX UI Design Approach

Ensuring Ben Franklin’s extensive network of optical technicians and vendors get familiarized with the cloud-based order processing platform means understanding their psyche and ensuring they actually view the value behind the platform. Otherwise the adoption or user retention would suffer. Naturally, the design approach needed to reflect that.

Empathy

Vibrant

Engaging

Guided

Insightful

Efficiency

Management

Cutting-Edge

Collaborative

Impact of Design Solution

Simplifying Order Management

The platform solves the need of an an optical order management platform that is easy to use and allows small-time retailers to efficiently create and manage their orders online.

Real-time order tracking

Providing complete transparency and real-time tracking of orders for easy inventory management.

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Understanding SMBs

With user research, stakeholder interviews, and surveys, we understood the thought processes and preferences of the small to medium sized businesses (SMBs).

Integrating localization

Tailored to make small-time retailers feel more comfortable using the platform and improve their overall experience.

Providing support

Integration of guided user workflows to support the initial adoption period through tutorials and easily accessible help section.

Enabling Transparency

A process transparency via visual indicators to ensure SMBs are updated throughout the order processing.

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Bengaluru
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