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Express Analytics Innovative Data Solutions

Data Analytics for marketing

B2B SaaS
Data Analytics
MarTech
UX UI Design
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Providing real-time, centralized customer insights for data-driven marketing and operations

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Introduction

We collaborated with Express Analytics to shape the customer experience of their intelligent CDP platform. The product empowers marketing and operations teams with proactive and impactful insights from a sophisticated AI system, enabling real-time decision making. Users can integrate, monitor, and segment customer data in a centralized, streamlined space.

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Introduction

We collaborated with Express Analytics to shape the customer experience of their intelligent CDP platform. The product empowers marketing and operations teams with proactive and impactful insights from a sophisticated AI system, enabling real-time decision making. Users can integrate, monitor, and segment customer data in a centralized, streamlined space.

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Introduction

We collaborated with Express Analytics to shape the customer experience of their intelligent CDP platform. The product empowers marketing and operations teams with proactive and impactful insights from a sophisticated AI system, enabling real-time decision making. Users can integrate, monitor, and segment customer data in a centralized, streamlined space.

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The Challenge

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The challenge for the platform lies in streamlining data analytics for non-technical users while providing proactive insights for impactful business decisions. To achieve this, a personalized experience must be designed for CMOs and marketing managers, with intuitive and self-guided user flows and seamless experiences to improve adoption rate and increase user engagement for improved retention. Moreover, incorporating predictions and simulations for enhanced value adds another layer of complexity to the process.

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UX UI Design Approach

The platform's unique features improve retention by increasing user engagement. The design approach prioritized users' needs, providing informative and actionable insights to drive business growth with predictive analytics and simulations.

Empathy

Innovative

Minimalistic

Scalable

Engaging

Guided Workflows

Holistic

Customizable Reporting

Flexible

Impact of Design Solution

Appealing to wide user base

Based on organizational requirements and internal hierarchy, marketing departments tend to have different customer data requirements. With a considerable amount of time spent with the stakeholders to clarify how marketing teams behave, the platform succeeds in appealing to a wide user base.

Smart segmentation

Use of AI to identify and create customer segments that drive business growth and deliver insights to understand complex information.

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Conversational customer profiles

Creation of complete 360-degree customer profiles that drive more adoption and retention by highlighting on different aspects of the brand operations.

Personalized recommendations

Use AI-driven insights to provide personalized product recommendations to customers And enable proactive communication.

Intelligent campaign management

Marketing teams can manage campaigns based on real-time customer behavior and preferences.

Advanced Analytics

Utilize advanced analytics to gain deeper insights into customer behavior and leveraging AI to identify patterns and trends in customer data.

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Let'sTalk

Want to improve your product’s user experience? Let’s start with a simple discovery call.

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Locations

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Hyderabad
Bengaluru
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Bengaluru
Hyderabad
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California