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Layr Holdings, Inc

Online Insurtech management

B2B
SaaS
Insurance Tech
UX UI Design
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21 %
More visitors
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112 %
More page views
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-97 %
Bounce rate
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151 %
Longer sessions

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Introduction

Layr Holdings is a cutting-edge software company that specializes in providing solutions to the complex and ever-changing world of insurance. Layr's proprietary technology enables customers to easily find and purchase tailored insurance policies with just a few clicks, simplifying an otherwise arduous process.

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Introduction

Layr Holdings is a cutting-edge software company that specializes in providing solutions to the complex and ever-changing world of insurance. Layr's proprietary technology enables customers to easily find and purchase tailored insurance policies with just a few clicks, simplifying an otherwise arduous process.

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Introduction

Layr Holdings is a cutting-edge software company that specializes in providing solutions to the complex and ever-changing world of insurance. Layr's proprietary technology enables customers to easily find and purchase tailored insurance policies with just a few clicks, simplifying an otherwise arduous process.

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The Challenge

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With an aim to digitize small commercial offerings, Layr team wanted to revamp the version 2 of their app to accommodate their growing product range and cement their position in the global insurance agency management sector.

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UX UI Design Approach

The design approach had to align with Layr’s vision of being the advanced and cost-efficient solution for insurance agencies by sticking to an interactive, empathetic, and solution-oriented interface.

Empathy

Innovative

Cutting Edge

Agility

Collaboration

Insightful

Automation

Scalable

Customized

Impact of Design Solution

Appealing to wide user base

Based on organizational requirements and internal hierarchy, marketing departments tend to have different customer data requirements. With a considerable amount of time spent with the stakeholders to clarify how marketing teams behave, the platform succeeds in appealing to a wide user base.

Process betterment

Backed by data and analytics, key insights on the dashboard are delivered for each user persona.

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Automated task creation

Optimized insurance process that defines, assigns, and aids in escalation management.

Reduce cognitive load

With a clean interface bringing notice to immediate actions, the platform reduces cognitive load on agents and managers.

Regulation compliant

Insurance being a highly regulated field, the platform is designed with all state compliances in mind.

Customer Centricity

The simplified design helps customers self manage their policies while providing suggestions and study materials.

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Don't take our word for it

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Our collaboration with Divami Design Labs proved to be an excellent strategic decision. Their commitment to creating exceptional user experiences transformed our new platform.

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Christopher Creel

CTO, Layr Holdings Inc

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Locations

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Hyderabad
Bengaluru
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Bengaluru
Hyderabad
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California