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Airtel - Mobile App

Enabling a network of friends

Consumer

Telecommunication

UX UI Design

Mobile App

14.5 %

Downloads

4.5 %

Rated in store

6M +

Monthly users

45 %

Boost in Average time spent

The Challenge

The biggest challenge was the adoption of the mobile application and the variance in the market research. The business plan varied from the actual user behaviors and expectations. And, getting these users to break from their behavior and adapt to the digital mobile app with a simplified user experience and attractive UI was the goal.

Appealing to youths of Bangladesh and encouraging them to adopt the mobile app meant appealing to their psyche while delivering on the business vision of Airtel.

Empathy

Visual indicators

Realtime data

Minimalistic

Clear

Scalability

Localization

Customized

Agility

Concept vs Reality

The original proposed vision for the application was innovative and well ahead of its time. However, our research showed a very different story- an alignment gap between business plans and user needs. This instigated a change in business vision and approach to this application.

Behavioral change

The mobile app adoption realigned actual use cases and journeys to match user needs.

One-stop solution

Seamless access to all essential services and features, including account management, billing, customer support.

Feature prioritisation

To promote the most important and frequently used features for the user depending upon their in-app behavior.

Cross promotion

Interrelated feature promotion to enhance discoverability through a feature-rich robust application.

Power Dashboard

That provide real-time and customizable insights to drive quick contextual actions as required.

Divami’s team did an impressive job. Their research was especially insightful and their designs reflected user needs.

Faisal Ahmed

Head of Innovation, Airtel

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Airtel - Mobile App

Enabling a network of friends

Introduction

Introduction

Introduction

The Challenge

UX UI Design Approach

Impact of Design Solution

Concept vs Reality

Behavioral change

One-stop solution

Feature prioritisation

Cross promotion

Power Dashboard

Don't take our word for it

Check out more of our work