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Eruvaka - PondLogs

Cloud-based pond management

B2B SaaS
Aquaculture Farming
UX UI Design
Web, mobile and TV app
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50 %
Reduced setup time
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30 %
Live call reduction
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28 %
Increased productivity
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web and mobile

Introduction

Eruvaka provides end to end Pond Management solutions through hardware IoT devices for commercial Shrimp farmers. The company was recently acquired by Nutreco, a Netherlands-based animal and fish feed producer.

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Introduction

Eruvaka provides end to end Pond Management solutions through hardware IoT devices for commercial Shrimp farmers. The company was recently acquired by Nutreco, a Netherlands-based animal and fish feed producer.

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Introduction

Eruvaka provides end to end Pond Management solutions through hardware IoT devices for commercial Shrimp farmers. The company was recently acquired by Nutreco, a Netherlands-based animal and fish feed producer.

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The Challenge

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The main challenge for the Eruvaka team was to develop a comprehensive platform that seamlessly monitors, manages, and plans a large-scale commercial aquaculture farm catering to three different personas - CEO, Manager, and Pond Technician.

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UX UI Design Approach

Appealing to three user personas with varied educational background and on-field requirements meant reaching down to the grass-root level to emulate a real-life shrimp farming module.

Personalized

Intuitive

Automation

Efficient

Management

Functional

Adaptable

Accuracy

Flexible

Impact of Design Solution

Differentiating with a persona-based approach

On a daily basis supervisors have to set up 100+ Feeders across multiple ponds in commercial farms. Although there are smart features in the devices, the configuration of them is difficult on the platform. We solved it with our three persona-based view approaches.

CEO dashboard

Designed to focus on the holistic view aiding pond planning, device configuration and shrimp culture management.

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Supervisor view

Designed to address live monitoring, technician management with a focus on day-to-day activities.

Pond technician view

Designed to empower individual task management and alert resolution through progressive disclosure.

Bulk setup

Enabled supervisors to quickly set up 100+ Feeders through an in-line editor to manage multiple ponds in one screen.

Progressive Disclosure

To ensures users are not overwhelmed, can do the initial and daily set up while managing recurring tasks seamlessly.

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Don't take our word for it

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Nutreco, a Netherlands-based animal and fish feed producer acquired Eruvaka soon after our designs went live.

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Sreeram Raavi

CEO, Eruvaka

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