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Month: March 2019

  • 28
    Mar
    2019

    Unpredictability and Design

    We are unpredictable beings. Evolution has made us this way, there was always a danger that had we been predictable someone or something would have taken advantage of us. Unpredictability has been good for us. Unpredictability also has become a fundamental part of our cognitive system.

    What does our innate nature of unpredictability teach us about UX design? I don’t know who said it, but it seems apt. Great designs prepare for the unexpected,


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