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Category: Cognitive Psychology

  • 28

    Unpredictability and Design

    We are unpredictable beings. Evolution has made us this way, there was always a danger that had we been predictable someone or something would have taken advantage of us. Unpredictability has been good for us. Unpredictability also has become a fundamental part of our cognitive system.

    What does our innate nature of unpredictability teach us about UX design? I don’t know who said it, but it seems apt. Great designs prepare for the unexpected,


  • 19

    The Rationality Myth

    Some years back, Antonio Damasio, a famous neuroscientist studied people with the injury in the part of the brain where emotions are generated. He found out all people had one thing in common i.e. they could not make decisions. They were able to describe what they should be doing logically. However, they found it very difficult to make even simple decisions, such as what to eat.

    Research reveals that the decisions that we think are logical are greatly influenced by our emotions.


  • 9

    Human cognition principles that could shape UX

    My style of blog writing is usually opinion based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to connect some of the known theories to UX design. These principles, when applied, could help us create better designs.

    1.  Serial position effect: People have a tendency to best remember the first and last item of a series.


  • 7

    Cognitive Neuroscience: A Doorway to Better UX Design ?

    Around 2500 years ago, Aristotle believed that heart was the center of sensation and movement, and other organs such as brain and lungs existed to cool the heart! However, revival of human anatomy made it possible for physicians to clarify basic structure & functions of the organs. We came a long way from Aristotle believing brain to be a mere cooling agent to knowing that brain is the most complex (and important) organ in human body.