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Category: Experience Design

  • 19
    Nov
    2018

    The Rationality Myth

    Some years back, Antonio Damasio, a famous neuroscientist studied people with the injury in the part of the brain where emotions are generated. He found out all people had one thing in common i.e. they could not make decisions. They were able to describe what they should be doing logically. However, they found it very difficult to make even simple decisions, such as what to eat.

    Research reveals that the decisions that we think are logical are greatly influenced by our emotions.


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  • 26
    Feb
    2018

    Some design questions that I ask myself

    User Experience Design is an adventurous journey. It consists of series of steps – user research, interactive prototypes, typography choices, color psychology and many more. Bringing an application to life, helping users experience the joy of using an application with ease, and ideating creatively is what really matters to me. I often ask myself lot of questions, before, during and after the project execution. A few of them are …

    1. How can I create unconventional interactions &


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  • 9
    Feb
    2018

    Human cognition principles that could shape UX

    My style of blog writing is usually opinion based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to connect some of the known theories to UX design. These principles, when applied, could help us create better designs.

    1.  Serial position effect: People have a tendency to best remember the first and last item of a series.


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  • 5
    Dec
    2017

    Geography, Culture and UX Design

    When you look at a picture on your computer or smartphone, what catches your eye? Surprisingly, the answer to that question might differ depending upon where you were raised. According to research by psychologist Richard Nisbett, Chinese and American people see the world differently!  Americans focus on the central objects of photographs, while Chinese individuals pay more attention to the image as a whole. Astounding, isn’t it ?

    Another study done by same psychologist also cites the differences in language development in the cultures.


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  • 7
    Sep
    2017

    Cognitive Neuroscience: A Doorway to Better UX Design ?

    Around 2500 years ago, Aristotle believed that heart was the center of sensation and movement, and other organs such as brain and lungs existed to cool the heart! However, revival of human anatomy made it possible for physicians to clarify basic structure & functions of the organs. We came a long way from Aristotle believing brain to be a mere cooling agent to knowing that brain is the most complex (and important) organ in human body.


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  • 11
    May
    2017

    Digital Information – A Maze or Amaze

    Augmented Reality and Virtual Reality is the future of today’s technology and human world. It’s very fascinating to see its capabilities, and its endless virtual tangibility. It will change everything we do, see, experience and feel today – the way we watch a film, make a phone call or how we interact with others. Its enthralling that technology has reached a level where the borders of our physical and virtual world are almost negligible.


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  • 19
    Jul
    2016

    Users know what they want

    If I had asked people what they wanted, they would have said ‘faster horses.’
     – Allegedly said by Henry Ford. No one could prove though.

    We don’t know who came up with that, but its essence makes me uncomfortable. It directly hints that users do not know what they want. I disagree with such a thought.

    As a designer, if you are anticipating your users to articulate in precise terms what they expect,


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  • 12
    Jul
    2016

    Doorway to better employee engagement!

    Doorway to better employee engagement

    I always had this claustrophobic feeling whenever I visited the office during my early career days. I used to feel that the aspect of employee engagement was totally missing. I had moved from a college/school environment where there are long benches to sit on with your friends and peers to share, learn and understand various topics. The classroom was the only primary identity, and we were free to sit where we wanted and with whom we wanted –


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