Category: Experience Design

Some years back, Antonio Damasio, a famous neuroscientist studied people with the injury in the part of the brain where emotions are generated. He found out all people had one thing in common i.e. they could not make decisions. They were able to describe what they should be doing logically. However, they found it very difficult to make even simple decisions, such...

Some design questions that

Yogesh Awasthi

Mon Feb, 18

User Experience Design is an adventurous journey. It consists of series of steps - user research, interactive prototypes, typography choices, color psychology and many more. Bringing an application to life, helping users experience the joy of using an application with ease, and ideating creatively is what really matters to me. I often ask myself lot of questions, before, during and...

Human cognition principles that

Yogesh Awasthi

Fri Feb, 18

My style of blog writing is usually opinion based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to connect some of the known theories to UX design. These principles, when applied, could help us create better designs. 1. Serial position effect: People have a tendency to best r...

Geography, Culture and UX

Yogesh Awasthi

Tue Dec, 17

When you look at a picture on your computer or smartphone, what catches your eye? Surprisingly, the answer to that question might differ depending upon where you were raised. According to research by psychologist Richard Nisbett, Chinese and American people see the world differently! A...

Cognitive Neuroscience: A Doorway

Yogesh Awasthi

Thu Sep, 17

Around 2500 years ago, Aristotle believed that heart was the center of sensation and movement, and other organs such as brain and lungs existed to cool the heart! However, revival of human anatomy made it possible for physicians to clarify basic structure & functions of the organs. We came a long way from Aristotle believing brain to be a mere cooling agent to knowing that brain is the most...

Digital Information – A

Shreya Padmasola

Thu May, 17

Augmented Reality and Virtual Reality is the future of today’s technology and human world. It’s very fascinating to see its capabilities, and its endless virtual tangibility. It will change everything we do, see, experience and feel today - the way we watch a film, make a phone call or how we interact with others. Its enthralling that technology has reached a lev...

Users know what they

divami

Tue Jul, 16

If I had asked people what they wanted, they would have said 'faster horses.' - Allegedly said by Henry Ford. No one could prove though.

We don't know who came up with that, but its essence makes me uncomfortable. It directly hints that users do not know what they want. I disagree with such a thought.

As a designer, ...