It always amazes me what a small piece of technology, our mobile phone can do to mankind, easing our day to day chores and bringing the beauty of our thoughts to reality. According to the Statista report, we downloaded 204 billion applications on our mobile phones in 2019. Of which, I believe we uninstalled 56% of them within a week of installing them. It kept me wondering why? We must have installed mobile applications because we needed them, then what made us uninstall these apps? Did they not do what they promised us? Was the experience not that great? Was the UI not inviting?
Few reasons may be beyond our grasp. But based on my analysis so far, we can attribute the failure of most of these applications to the following reasons
Being a UI Designer, I believe the simplest thing we can fix without any expert help is the usage of the poor color scheme. Colors play an important role, a great design is built around the color scheme using complementary and analogous colors. It definitely influences the first impression of the users. It sets the mood of the application and helps in user indulgence and engagement. We interact with the graphical elements and color does play an important role in interactions. Research conducted by Xerox Corporation and International Communications revealed that
As per KISS metrics, four colors are mostly liked by people. Blue, Green, Red, and Purple colors attract more than 75% of the population. Colors have the unique ability to influence our moods and change our behavior. Colour preferences differ from person to person, differ between age groups.
As per my research, in the year of 2020, Royal Blue, Scarlet Red, and Mint Green colors are ruling the mobile applications. Shades and tones of these colors are explicitly seen in most of the latest applications. I started doing further research on why these colors are trending this year and have summarized them below.
Royal Blue (#246EE9)
Red,Blue and Green are well known colours. However, as per IRIS statistics (https://iristech.co/statistics/) about 8% of all men and 0.5% of all women suffer from color vision deficiency or color blindness. Analysis shows that blue is the only color which can be detected by their eyes easily when compared to other colors. Hence blue shades are mostly preferred to accommodate people with color blindness.
Also, hues of blue have a calming effect on the eyes and are well rendered on most of the mobile devices.
According to SIMFORM study, about 38.6% of mobile applications are related to social networking and communication. In the social networking and communication space, neutralizing the emotions is important and this can be established by using blue color.
The high court of color, Pantone Color Institute has declared its Color of the Year for 2020 to be Classic Blue. This shade is what most people would call cobalt or Royal blue.
On the contrary, Blue has also been known to represent depression or sadness. There are even these phrases “feeling blue”, or singing “the blues” which have negative connotations. However, Royal blue is a bright color, with vivid hues that make it less likely to be used with a negative connotation. These Royal blue shades are found in nature and are pleasing on the eye.
These blue shades also represent confidence, respect, trust, and stability. It is the favorite color of most people. Did you know 53% of the flags in the world have blue in them? I believe, people unconsciously connect with it well and develop a positive emotion towards it. It is also commonly used in corporate identity. It is also a popular color choice in the fashion industry, it is a color often used for a noticeable or eye-catching outfit. At the same time people all over the world wear “Blue” jeans, it’s so iconic – it’s even the name of a number of songs. Due to such a multitude of reasons and emotions, most people easily connect to various blue shades.
Red represents passion, adventure, excitement, energy, and boldness. Red stimulates our senses and calls for action. Red is often used as a primary color in some of the mobile applications to indicate the brand’s energy and passion. It also draws our attention and motivates us to react positively by balancing its usage with other colors.
Red represents inspiration and is used in some of the sports applications. As per Mindsea research statistics in 2017, even though blue is overwhelmingly prominent among the colors and used in 24% of the mobile applications, Red is used in 30% of all food & beverage industries to motivate people to buy. Red is also considered as the most auspicious color in China and India and is often used in Chinese and Indian business as a brand color. Scarlet red has hints of orange mixed with red to give the richness and brightness. This color also promotes enthusiasm and zest for life and hence is used in lifestyle applications. Scarlet red also has a classy look and feel to it and looks elegant against dark backgrounds, hence most mobile apps in the entertainment industry prefer hues of red.
Mint green (#3EB489)
Mint green is used in a lot of mobile applications to give them a sober and yet a fresh visual appeal. The tranquility of this color reduces the cognitive load on our eyes. Thus, businesses prefer this color as a primary color, especially when they expect us to spend a lot of time on their apps. The latest studies indicate that 18-65 years of age groups are spending 51.4 to 112.6 hours on mobiles as on average per month and hence the experts recommend sober colors for applications where we spend a lot of our screen time.
According to the Simform study, 91% of mobile utilization is indoors. Since the lighting in closed space changes can vary, a neutral and sober color is preferred these days for mobile applications.
Also, this mint shade in the green is inspiring and uplifting and represents abundance and wealth. Hence, most of the mobile applications related to the wellbeing industry use this color. It is also considered a lucky color in some regions and businesses tend to use it as their brand color. It is also used in some of the applications to promote green consumption values.
Colors convey meaning, feelings, and represent our emotions. In today’s digital world, no matter how connected we are on these platforms, a part of us always feels disconnected from the rest of the world. And colors tend to fill that gap by stimulating the right emotions in the right environment. We as designers should do our part and make the right color choices which emotionally connect with the users and also add value to the overall design. We should strategically use these colors in the right dosage to convey a meaning message.